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My client, Betsy Brown Braun is a frequent contributor to The Huffington Post Parenting pages.  Most recently, she blogged about “Holiday Envy.” Discover Betsy’s take on Jews longing for a Christmas Tree and Christians wishing they had 8 days of presents. Betsy is the bestselling author of Just Tell Me What To Say and You’re Not The Boss Of Me.

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Eight-year-old Jeffrey suffered from severe breathing and sleeping disruption as a result of his enlarged adenoids, an area of extra tissue in the back of the nose. The enlarged tissue physically blocks the nasal air passages, so when a child inhales, the air hits the adenoids instead of the air passage to the throat and lungs.

After several unsuccessful medical treatments, Jeffrey went under the knife to have his adenoids removed.

Pediatric otolaryngologist and author of Take a Deep Breath, Dr. Nina Shapiro, performs the adenoidectomy.

An adenoidectomy is a common procedure, with about 500,000 performed annually in the United States. The adenoids are removed or shaved down to make more room for the patient to breathe. The procedure takes approximately 15 minutes and leaves no visible scars. Patients are generally able to resume normal activity within two days.

• Buy a copy of Dr. Shapiro’s Take a Deep Breath. 

While you cannot see your child’s adenoids, you can watch for symptoms:
• Chronic stuffy nose
• Snoring
• Sleep apnea

Since appearing on The Doctors, Jeffrey and his family received the unfortunate news that Jeffrey has cancerous Desmoplastic small round cell tumors (DSRCTs), unrelated to the adenoid procedure. For an update on Jeffrey’s treatment, or to donate for his care, please visit




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My client, parent educator Betsy Brown Braun, and the author of two bestselling books, Just Tell Me What To Say and You’re Not The Boss Of Me, is often asked to weigh in on teaching children the about the spirit of giving around Thanksgiving and the holidays.  This year she shares her thoughts in the parenting section of the Huffinton Post.  Have a read — because believes the spirit of giving is not just seasonal.



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My client, parenting expert Betsy Brown Braun is the bestselling author of Just Tell Me What To Say and You’re Not The Boss Of Me.  She recently blogged for In her piece “Be the Person You Want Your Child To Be,” she reminds us that our children do what we do not what we say.  To read more click here.



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My client, parenting expert and bestselling author of Just Tell Me What To Say and You’re Not The Boss of Me, Betsy Brown Braun was a recent guest on America Now. If you want to catch what she has to say and learn how you can set up an allowance system for your child watch here.

Betsy suggests several chores that will help your kids learn how to earn.

Potential Chores for Children:

  • Set the table
  • Clear the rest of the table, after each person clears her plate;
    push in the chairs, put placements away, sponge off the table,
    dust-bust under the table
  • Empty the dishwasher (starting at age six; breakables may require help)
  • Empty the silverware container of the dishwasher (at age four or five)
  • Empty the small room wastebaskets into the kitchen trash
  • Sort the laundry by color or by owner
  • Put clean socks together by pairs
  • Carry laundry to owners’ rooms
  • Bring in the newspaper
  • Bring in the mail
  • Take out the big trash bins; bring in the empty trash bins
  • Feed the pet; fill the water dish
  • Clean up the pet poop
  • Water outdoor plants
  • Pick up/rake leaves from specific areas
  • Sweep patio/porch/walkway/garage
  • Dust-bust the car
  • Dust bust anywhere!
  • Wash (spritz) the car windows
  • Sweep/dust-bust kitchen or common areas
  • Sponge off family room table; straighten the magazines

Betsy says that powerful kids make powerful adults, and power begins with personal responsibility.  If you start with a very small base pay, set up a regular schedule of chores above and beyond the base pay. Be consistent with the allowance and your child will have a more powerful understanding of why money matters.




The second is a segment about implementing an allowance system.

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Recently, my client Dr. Fran Walfish, a Beverly Hills Psychotherapist and author of The Self-Aware Parent shared her expertise with Central Valley Moms on the topic of gifted children and how best parents can nurture and support nurture their out of the ordinary child.

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How To Write The Perfect Pitch

Any good publicist knows that a pitch serves one purpose – to pique the interest of a journalist or producer enough to get them to cover your story. So, knowing how to write a good pitch is crucial to getting media placement. AJGpr, your public relations specialist, recommends following these 9 simple steps to writing the perfect pitch:

STEP ONE: Preparation

Ask these questions:
– Do I have a compelling, newsworthy, or interesting story to tell?
– Do I have a clear understanding of my objectives (drive business, create awareness, improve sales, heighten image)?

If the answer is yes to all of the above, then move to Step Two.

STEP TWO: Create Your Media List

Develop a targeted media list that captures all the outlets that might be interested in your story. Be honest with yourself and ask the hard question – is there a place for my story in this magazine/television program/radio show/blog? If the answer is no –then check it off your list.

STEP THREE: Know Your Media Targets

Do your homework. Know you media outlets inside and out. What kind of stories/news items do they feature?  Who is their target audience?  You have to watch the television programs, read the magazines, newspapers, blogs, and listen to the radio shows you are pitching.  If you understand the outlet and their target demographic you will know if your pitch is right for that outlet.

STEP FOUR: Know Your Contacts

If you have a health story, find the producer or editor who covers heath.
Spend the extra effort to discover the best contact at each outlet, the one most likely to be receptive to your pitch. Don’t waste your time blasting a pitch out to a large list, nobody will write about it. Before you begin pitching, you should know without a doubt that you have the right contact for the story you are pitching. Then frame the story/news item in a way that makes it clear to the producer/editor that it fits in with their specific outlet’s approach – otherwise it ends up in the trash. 

STEP FIVE: Craft Your Subject Line

The subject line is the first thing your contact will read – so it has to catch their attention and make them want to open your email and not hit delete.

A good rule for any subject is to be as succinct and to the point as you can.

STEP SIX: Craft Your Opening Sentence

Your opening sentence is key. Here is where you can expand on your subject and hook the reader.   It must be interesting and compelling so that your contact wants to read more.

STEP SEVEN: Craft The Main Body

Once you have readers’ full attention with your subject line and opening sentence, you then want to interest and educate them.  You need to provide information that will resonate with the target publication and answers the five W’s (who, what, when, where, and why) and the H (how). Use a professional and friendly tone. But make it feel personal. If you have done your homework, your pitch should be something your reader will care about. And remember keep your pitch short and to the point.

STEP EIGHT  Rewrite, Edit and Proofread

Writing a the perfect pitch takes time, so don’t rush. Look at your pitch with a critical eye and when you are satisfied that you have crafted an interesting pitch with a catchy subject line and NO typos…then hit send.

STEP NINE: Follow-up

Journalists get dozens of pitches a day and can’t always read your pitch the moment you send it.  Give it a day or so, sometimes even a week – and if it is a good pitch, which fills their immediate needs, they will contact you. Some will file it away and others will hit delete.  So use your judgment and if you feel inclined to follow-up then send a quick one-sentence email, hitting on the core message of your original pitch and asking for their response.


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Is Your Toddler Too Young For Math Bootcamp? Just how young is too young for a child to begin a hardcore academic regimen? Many parents now start children as young as three years old on intense biweekly math and reading drills. My client, leading Beverly Hills child and family psychotherapist, Dr. Fran Walfish, weighs in on this new trend to send kids as young as three to programs like Junior Kumon and Sylvan Learning.  Watch the story on CBS Los Angeles here.

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Millions of children are signing up for Facebook, and a recent survey released shows parents are helping their children lie to get online.The minimum age Facebook  or its social network is 13 — in line with federal laws to protect children’s online privacy.Yet according to a study funded in part by Microsoft and universities, more than half of all parents with 12-year-olds said they knew their children were signed up for the service. One in five parents of 10-year-olds knew of their children’s activity on the site. Asked how the kids signed up for the service — thus violating the site’s terms of service — nearly seven in 10 parents said they helped their children set up accounts. According to the survey, one in five parents acknowledged having a 10-year-old on Facebook. That number rises to 32 percent for parents of 11-year-olds and 55 percent for parents of 12-year-olds.  My client, parenting expert Betsy Brown Braun and bestselling author of Just Tell Me What To Say and You’re Not The Boss Of Me, shares her insights on this new trend with WTOP radio in Washington. Have a listen.






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Rabbi Steven Carr Reuben appeared on The Rude Awakening to discuss is new book Becoming Jewish: The Challenges Rewards and Paths To Conversion. Listen to his interview here [audio:]