Through strategic planning and powerful storytelling, AJGpr elevated a historic special event for Drumming for Your Life Institute into headline news.

To bring mental health awareness to the forefront, Drumming for Your Life Institute partnered with AJGpr to produce the largest community drum circle in the history of Los Angeles. Our expansive PR campaign turned a single event into a citywide movement⎯drawing over 300 participants, including everyday Angelenos, community leaders, elected officials, and even the iconic “Queen of Percussion” herself … the incomparable Sheila E.⎯generating major press coverage across broadcast and local print/digital media: KABC, KNBC, KTLA, Boyle Heights Beat, DowntownLA.com, and LAist.