AJGpr amplified Project Angel Food’s mission by securing top-tier media across Los Angeles for world-renowned artist Robert Vargas’ landmark three-story tribute mural.

When Project Angel Food⎯one of LA’s most cherished nonprofits⎯commissioned Vargas to create “Nourishing the Community,” a towering three-story tribute mural at their headquarters, they partnered with AJGpr to ensure the city was watching. Through strategic messaging, community engagement, and targeted press, AJGpr transformed the two-week painting process⎯culminating in the mural’s reveal—into a media moment. AJGpr secured wide-reaching press coverage that included LAist’s All Things Considered, KCBS, KNBC, Los Angeles Times, LA Daily News, La Opinión, Larchmont Buzz, MyModernMet, and WeHoTimes.