The widespread use of social media has fundamentally changed how people communicate and share information and that includes PR professionals.

Twitter, Facebook, YouTube and other social media sites are essential modes of communication and “getting the word out.” The speed of information sharing is faster than ever before and PR professionals have access to a wealth of content that can be shared with consumers and key media influencers seeking solutions to a problem.

Thanks to social media the dynamic between PR professional and journalists/producers has changed. What used to be a monologue is now a conversation. Journalists and producers actively seek information and sources online. Many are active on Twitter or maintain blogs. So communication is faster and getting significant stories to them is easier.

There are so many uses for social media when creating a public relations and marketing campaign. It allows for conversational marketing and is another way to reach influencers. Blogging is also another way PR professionals and their clients can share stories beyond just what goes into a press release. Creating a simple keyword based search on Twitter can connect companies with people at exactly the right time to serve as a helpful resource.

At AJGpr, we embrace multiple channels of social media and use it to complement traditional means of marketing and creating brand awareness.

Tags: PR, public relations, public relations los angeles, social media