Why Twitter?

I am the first to admit when Twitter arrived on the scene I didn’t get it.  Then I heard Ellen Degeneres talk about “Tweeting” and I became intrigued, but still was not convinced I needed to do it. What were people talking about in 140 characters or less that could possibly matter?

Social Media came about as a way of connecting friends, family and people with similar interests. Then businesses turned to social media to connect with clients or customers who have an interest to their product. Facebook was the rage – and major medium to make these connections.

The Twitter appeared and began (and continues) to attract new users at astounding rates. It rapidly became the second most popular social media site next to Facebook. So I had to learn more – at least I had to open a Twitter account.  And I did.  It was a bit challenging to get my arms around this new social media format at first. But, I found a few loyal followers and began tweeting about my clients. I now follow over a thousand people and have more than 500  followers myself. And so as a “Tweeter” and a “Follower” here is what AJGpr has learned about Twitter:

• Twitter is easy to navigate and update, link to and promote anything
• Twitter reaches far beyond your inner circle of friends
• One Twitter feed pools all users; anyone can follow anyone else unless blocked
• Twitter is a pure communication tool that allows rapid responsiveness
• You don’t have to be logged into Twitter to get updates; you can just use an RSS reader
• Twitter is very interactive messaging platform with open APIs

Because Twitter delivers the news/the message the fastest of any other social networking medium, it CANNOT be overlooked when launching a PR campaign.  You can easily measure your reach with free tools like twittercounter.com and klout.com

So, if you are not already using Twitter or encouraging your clients to use Twitter, start NOW. Anyone can drive ROI with Twitter by engaging followers through compelling content.  Simply tweeting can help make a messaging point go viral. Twitter can no longer be ignored.  It is an essential tool of any successful social media campaign.