Author Archive
Tonsillectomy Breakthrough
When does a recurring sore throat require a drastic treatment? AJGpr client, Dr. Nina Shapiro, the Director of Pediatric Otolaryngology and an Associate Professor at the David Geffen School of Medicine at UCLA was a guest on The Doctors to discuss if and when parents should consider scheduling a tonsillectomy for their child.
Watch this clip, where Dr. Shapiro demonstrates the older versus newer techniques for removing tonsils on The Doctors.
Dr. Shapiro is the author of Take A Deep Breath: Clear the Air for the Health of Your Child.
After the Newton, CT. shootings, the Oxford University Press turned to AJGpr client, Dr. Karen Schiltz to write about the assessment of children who have the potential to do harm to themselves and others. Here is her response.
“My child could be the next mass murderer. Alex has bipolar disorder. Last year, he pulled a phone off of the wall in the classroom and threw it at the teacher. They evacuated the whole class and my son was suspended for one day. He was suspended five times in nursery school for hitting children. Alex screams at home, swears, throws his toys against the wall, has hit his sister more times that I can tell, and can’t pay attention for the life of him now. He does not like the word ‘no.’ Alex is eight and in second grade. I’m afraid and something has to be done. I’m glad we are dealing with this now. I have to face this.”
I saw the parents of Alex Monday morning.
Like many of you, I was in shock and horrified about the slaughtering of 20 little children and 6 adults. I wondered: why did Adam Lanza not receive help for his condition or, if he did, was he misdiagnosed? Did his parents not follow through with providers? Did providers fail to address his problems? Were the parents in denial? Were teachers in denial?
“I’m scared. I see things at night like shadows and I hear soldiers that are coming to get me at night. I ran into daddy and mommy’s room. I saw something black when I was running to my mommy’s room. Someone is whispering to me too. I hear whispers and voices. I don’t understand what they are saying.”
Alex was eager to tell me about the voices and sounds he heard. He also told me that his parents were oftentimes angry at home and he was always scared of what could happen next.
His parents told me about several warning signs that increased in severity, intensity, and frequency as Alex aged. They were:
- Fears of attending school
- Hearing sounds such as whispers and soldiers conversing with each other
- Nightmares
- Poor frustration tolerance
- Problems managing his anger
- Real shifts in mood ranging from deep sadness to silliness
- Trouble concentrating
- Trouble sleeping
- Withdrawal from family and friends
- Wringing of hands and complaints of stomachaches
Do these parents need counseling? Does Alex need help as well? Will the parents accept my feedback after I assessed their child, interviewed Alex’s teachers and them, and conducted the testing?
Monday had a happy ending. These parents were not in denial nor did they deny Alex had a problem. They realized early intervention was crucial to helping their child. Alex’s parents were aware that their son’s marked troubles with managing his anger, low frustration tolerance, problems with focusing, and his ability to “go from 0 to 100” in a split second of rage were not normal. They deeply wanted a typical eight-year-old boy before it was too late.
It is not too late for lots of children. All of us, including teachers, physicians, and other care-taking and healthcare professionals need to listen to and observe children when something is not quite right. Taking the time to talk with children and educate parents about the warning signs of mental illness is critical.
Assessment and early intervention are the keys to unlocking the cause of a child’s pain and other problems such as a reading disorder. We can help children if we intervene at an early age and recognize the signs of mental illness such as mood instability, sadness, irritability, and anxiety. Many children need help and aren’t getting it. Recognizing a child’s struggles as early as possible is key to optimizing their success in life and overall mental health. The tragedy can be when it is not addressed in time to help either the victim or aggressor.
The bottom line is: we need to review the big picture of what is happening with our children and help parents advocate for their child when something is a little off. It was not too late for Alex and it shouldn’t be for your child either.
Karen Schiltz is the co-author of Beyond The Label: A Guide to Unlocking a Child’s Educational Potential and Associate Clinical Professor (volunteer) at the Semel Institute for Neuroscience and Behavior at the University of California, Los Angeles. She has over 26 years of experience assessing children and young adults with developmental, medical, and emotional disorders including the autistic spectrum and maintains a private practice specializing in neuropsychology in Calabasas, California. Dr. Schiltz blogs for Psychology Today at Beyond the Label.
Dr. Nina Shapiro on When to Worry About Snoring in Children on Hallmark’s Home and Family
2013
Before the New Year, AJGpr client, Dr. Nina Shapiro, the Director of Pediatric Otolaryngology and an Associate Professor at the David Geffen School of Medicine at UCLA was a guest on the new Hallmark series – Home & Family — the topic — children and snoring. Here’s the clip.
Dr. Shapiro is the author of Take A Deep Breath: Clear the Air for the Health of Your Child.
It’s a New Year – New You! Everyone wants to get in shape and Reuters TV turned to AJGpr client, fitness expert — “Queen of Pilates” — Mari Winsor.
Mari Winsor, one of Hollywood’s most popular Pilates trainers is widely credited with popularizing this once-obscure workout and making it accessible to the public at-large. With the record-breaking and unparalleled success of Mari’s workout series and award-winning infomercials, Winsor Pilates became a household name. Thirty Pilates videos and over 50 million programs sold, later Mari’s groundbreaking dynamic workouts continue to help and inspire people across the country to take care of themselves, look better, live longer, and lead healthy satisfied lives. Today, fans of Pilates can join Mari’s “WINSORFIT CLUB.” For $10 a month, you can work out like a celebrity, in the comfort of your own home. Winsor Pilates comes to you! This first week trial is ONLY $1.
Mari’s studios remain premiere workout centers where one finds a continuous roster of A-list clients building their “core.”
A 2012 study showed that obesity is the most prevalent nutritional disorder among children and adolescents in the United States. Among children ages 2-19, about 1 in 3 are overweight and 1 in 6 are obese. For its 14th season weight loss reality show “The Biggest Loser” is targeting a new demographic: overweight teenagers.
My client, Natalie Digate Muth, MD, MPH, RD – a formerly obese child, a mother of a once-picky eater and a pediatrician is acutely aware of the epidemics of obesity and inactivity in our children. A registered dietician and widely recognized for her expertise in childhood obesity, nutrition, and fitness, Dr. Muth is the author of Eat Your Vegetables! and Other Mistakes Parents Make: Redefining How to Raise Healthy Eaters (April 2012).
Dr. Muth applauds “The Biggest Loser” for drawing attention to the childhood obesity epidemic and making significant changes to the show from the adult version to help avoid exploitation and unintended harm to the children. However, Dr. Muth says “this intervention is unlikely to contribute to meaningful weight management and lifestyle change for these teens in the long-term because arguably the most important factor in a child’s weight management success is mostly absent — the Parents! The parents have played a major role in the child’s onset of obesity and the parents are also the solution. The family is a crucial component that is mostly absent from “The Biggest Loser Childhood Edition,” at least what is portrayed so far. Plus, the parents are the adults who are supposed to be looking out for their kids — if they want to take the risk of letting their kid sink or swim in the spotlight of the American public, then they should be right out there with them. It really should be Family Edition.” Jillian Michaels said, “The focus of the teens’ transformation would be health — not weight or clothing size.” Dr. Muth believes this “healthy approach” starts with the parents.
Recently, Dr. Muth appeared on Yahoo! Shines show Away We Grow to talk about the parents role in combatting childhood obesity. Here is the clip.
AJGpr loves to read blogs about public realtions and we are a fan of PR in Your Pajamas recent post – 10 Times-Tested PR Skills That Will Never Go Out oF Style. Here is what PR professional Elena Verlee has to say:
Here at PR in Your Pajamas, we often talk about PR trends and the new demands they place on PR professionals. These fast and frequent changes keep us on our toes, requiring us to develop new skills on the fly.
But in this post, I’d like to go back to basics. Let’s remember the time-tested, essential PR skills we need. These skills are so important, so foundational, that I dare say they have and will continue to withstand the test of time. They transcend technology and fads.
Good Old-Fashioned PR Skills
1. Writing
Forget what they say about how people no longer read these days. Even if the majority of your audience prefers video to text, you still need to know how to communicate by putting words on paper.
I’d like to point out two specific types of writing that we need to know and master to succeed in PR. The first is journalistic writing. Knowing what’s important, and communicating the essential parts first. Writing in a way that grabs the attention and interest of readers immediately. If you’re more of a creative writer, don’t despair. Journalistic writing can be learned.
The other type of writing we need is copywriting. Copywriting is simply selling in print. It’s using words to hook your audience, align with their personal goals, and motivate them to do what you want. Copywriting is applied, not only in the written word, but also in radio and video. The basis of copywriting is persuasion, so if you know copywriting, you also inadvertently become a more effective persuader.
2. Interpersonal Skills
PR is all about interacting with others. You need to build rapport and effectively relate with the C-suite (whether your own company’s or your client’s), technical experts, sales people, the marketing staff, journalists, customers. Strong people skills will open many doors for you, and make PR work much easier. On the other hand, if you hate interacting with people, you’ll probably hate PR work.
3. Negotiation
Negotiation skills are also essential. You negotiate with decision makers to get their buy-in on the PR campaign. You negotiate a story with journalists and editors. If you know how to create win-win situations, you’ll be successful in PR.
4. Media Awareness
Can you be good in PR and dislike actually consuming media — watching TV, listening to the radio, surfing websites, reading the news? I doubt it.
In PR, we need to know all about the media. What media are available in what formats, who runs them, who consumes them, what content they provide, and who creates the content. These things are location and culture-specific.
Aside from knowing the media, you also have to be able to think like the media. You need to have a nose for news. Be able to put yourself in a journalist’s shoes. Can you sniff what will become the next big thing? Then you’re one step ahead of your competitors.
5. Research
PR practitioners need to learn tons of new information with each new client or campaign we have. It’s necessary to know how to find the information you need. Speed reading comes in handy for this. More importantly, you must have the ability to evaluate the information you do find and “connect the dots” – synthesize them in a useful form.
6. Strategic Thinking
Thinking strategically includes the ability to set objectives and formulate a plan to achieve them. It also means taking calculated risks, and recognizing opportunities and maximizing them. In PR, where the solutions aren’t always straightforward, a strategic thinker can create opportunities where none appear to exist.
7. Attention to Detail
You have to anticipate needs and problems before they arise — and be ready for them. By being detail oriented, you think of the smallest things, including those that may not be so important, but could spell disaster if neglected. Think typos on press releases, forgotten appointments with journalists, and having enough copies of your media kit. Small stuff, yes, but someone’s got to stay on top of them!
8. Management
Aside from interacting with people and communicating persuasively, as a PR practitioner, you’re also a manager. You manage resources, time, and people, including yourself. You have to be realistic with your budgets, know how to mobilize human resources, and produce results.
9. Statistics and Measurement
As if being a good writer weren’t hard enough, PR professionals also need math skills. You measure and monitor inputs, outputs and results, so you need a good head for numbers. Understanding statistics and data — and knowing how to use them for high-impact communication — is a critical PR skill that will remain relevant long after your latest smartphone or tablet has become obsolete.
10. Business Sense
Finally, PR pros need to have good business sense. We don’t do PR for PR’s sake but to help contribute to the bottom line of our or our client’s business. Having business acumen is what you need to be taken seriously by clients or the C-suite.
AJGpr is on Manta. In fact, we asked the question “How Best To Use Manta for Small Businesses?” and found the answer in blog by Stephanie Taylor Christensen that she wrote for BusinessNewsDaily.com.
But another great reason to be on Manta is you get these fabulous tips sent you by email like:
Get More Readers with Compelling Subject Lines
or
How to Rate Your Online Brand Image
Just another reason to get on the Manta bandwagon.
Journalist Amber Narsulla, interviewed AJGpr client, Betsy Brown Braun for the online parenting site mom.me. Betsy is a child development and behavior specialist who weighed in on the question of taking kids out of school for family vacations.
Betsy says, “Some children are flexible and will transition easily back into the classroom, while others will struggle.”
For the full story click here.
Besty is the bestselling author of Just Tell Me What to Say and You’re Not the Boss of Me.
Redefining Autism: New Diagnosis Guidelines Shouldn’t Worry Parents – Dr. Karen L. Schiltz Weighs In
2012
In her recent blog, Health e, Christina Elston, editor of Los Angeles Parent magazine posted this piece Redefining Autism: New Diagnosis Guidelines Shouldn’t Worry Parents. Since Christina turned to AJGpr client, Karen L. Schiltz, Ph.D., I thought I would share it with AJGpr blog readers. Dr. Schiltz is a psychologist specializing in the clinical and forensic neuropsychological assessment of children, adolescents, and young adults.
Here it is:
For the one in every 100 or so children in this country with autism, a diagnosis is a critical link to treatment and services. It means that school districts will provide extra resources, and insurance carriers will pay for medical and psychiatric treatment.
The word itself has been in use for more than 100 years, but as the psychiatric community prepares to update the definition of “autism,” many parents have panicked, fearing that if the definition changes, their kids will lose the diagnosis and the services that go with it.
The latest evidence suggests that most families need not worry.
“I’m looking at all the kids I’ve tested and I just don’t see that [happening],” says Karen L. Schiltz, Ph.D., a psychologist in private practice in Calabasas since 1988 and author of Beyond the Label: A Guide to Unlocking a Child’s Educational Potential (Oxford University Press, 2011). “I actually felt really relieved when I saw the new definition come out.”
The definition in question is part of the upcoming fifth edition of theDiagnostic and Statistical Manual of Mental Disorders (DSM-5). Published by the American Psychiatric Association, it sets the standard for how health-care providers classify mental disorders. The book first listed autism as a unique diagnosis in 1980, but its definition hasn’t been revised since 1994. Meanwhile, the number of children diagnosed has skyrocketed, jumping 78 percent in the past decade.
No More Autism Sub-Categories
One reason the update is causing such a stir is that the proposed definition in DSM-5 collapses a whole range of autism spectrum sub-categories into one single diagnosis. This means that diagnoses like Autistic Disorder, Asperger’s syndrome and the umbrella term of “Pervasive Developmental Disorder – Not Otherwise Specified (PDD-NOS)” would go away, leaving only autism spectrum disorder (ASD) as a clinical label. Many parents have expressed concerns that their child’s diagnosis will disappear along with the subcategories.
Going forward, “the job of a clinical psychologist is to answer a question of, ‘Is it ASD or not,’ rather than, ‘Is it Autistic Disorder or Asperger’s disorder or PDD-NOS,’” says Marisela Huerta, Ph.D., a psychologist at Weill Cornell Medical College in New York. But, she says, parents don’t need to worry. A recent study led by Huerta suggests that most kids with a current diagnosis on the spectrum would keep that diagnosis under the new guidelines.
There’s no harm in eliminating the sub-categories, Huerta says, because research over the last decade fails to identify differences in the clinical presentation (or the range of symptoms) associated with Autistic Disorder, Asperger’s disorder and PDD-NOS. “More importantly, we’ve learned that the different DSM-IV categorical diagnoses are not used in a consistent manner by clinicians,” she says. One recent study even showed that the clinic where a child was evaluated was a more important factor than the child’s actual symptoms in the specific autism diagnosis they received, with some clinics seeming to favor one sub-category over another.
Including New Symptoms
And while it offers only one diagnostic label, the proposed overhaul is actually more inclusive in some ways than the current definition. The new definition would:
• Include sensory interests and aversions among the symptoms used to define ASD – These symptoms – being especially picky about food or irritated by the texture of clothing, for instance – aren’t included in the current diagnosing criteria.
• No longer require that a child exhibit evidence of developmental delays before age 3 – Instead, the definition would require that a child show examples of unusual behavior “in early childhood,” making it easier for clinicians to diagnose children whose delays weren’t noted early on.
• Account for the fact that social impairments may change over time – ASD may look different at age 3 than, say, at age 10 or 30.
The new definition is also more specific and makes it easier to tell the difference between autism and other disorders. Speech delays, which occur in kids with autism but also in those with a range of other problems, have been removed from the criteria. Meanwhile symptoms that are unique to autism – including repetitive movements like arm-flapping, rigid adherence to routines or rituals, and unusually intense or odd interests – must now be present for a diagnosis.
“A large body of research over the last decade has demonstrated that nearly all children with some form of autism demonstrate these types of behaviors at some point in their lives,” says Huerta. “The presence of these behaviors, alongside a pattern of social and communication difficulties, is unique to autism spectrum disorders.”
Huerta’s study, the largest to compare existing diagnostic criteria with the proposed changes, included data on 4,453 children with an autism spectrum diagnosis. She and colleagues reviewed detailed parent reports on the children, and applied the newly proposed criteria. It turned out that 91 percent of the children would be diagnosed with ASD under the new guidelines based on parent reports alone, and Huerta believes that clinician input would clinch a diagnosis for many of the remaining 9 percent. Her study appeared in a recent issue of theAmerican Journal of Psychiatry.
Schiltz, who specializes in neuropsychological assessment, believes the new criteria could even eliminate roadblocks to diagnosing some kids – especially those whose delays were “camouflaged” during the early years. “A kid who played in the sandbox for hours and hours in early childhood seems normal,” she offers as an example, noting that if parents don’t notice that something isn’t right by the time their child is 3, it can be tough for them to get help.
The common question from parents has been, “Why wasn’t this diagnosed earlier?” Schiltz says.
Advice for Parents
The specific autism guidelines in DSM-5 are still under review, and won’t become official until 2013. But Schiltz says the new criteria and definition are only the beginning. You still need a thorough evaluation of the child in order to make a correct diagnosis.
“It takes years and years of experience to understand the complexity of autism,” she says. “When we assess children, it’s a process.”
She advises parents who suspect their child might have a problem to take good notes. “I encourage parents to write things down when you see something that’s not quite right,” she says. Take that list to your pediatrician, ask for a referral to a psychologist, and get another opinion if you feel you weren’t heard. Once you have your referral, Schiltz says, a quality evaluation will:
• look at all possible causes for the behaviors your child is displaying;
• look at your child in all of her different environments (i.e. at home, at school, with caregivers and peers);
• provide an accurate roadmap of all of your child’s strengths and weaknesses; and
• include input from parents, teachers and other caregivers.
The proposed new guidelines, Schiltz says, won’t alter the process a good psychologist goes through in making a diagnosis. But because the criteria are more specific, in some ways the process will be easier. “The way we evaluate will not change,” she says. “[But under the new guidelines] we have more items to look at, and less to argue.”
AJGpr, a Los Angeles PR firm, found this “Public Relations Best Practices Top Sheet” at Group Y Network. Here it is:
Starting a PR program from the ground up may seem daunting. But, with some common sense, homework and the right tools, it’s a lot easier than you think. The advice here is gleaned from some of our favorite skate-savvy editors and should help you get a step ahead, whether you are starting from the ground up or just need some refresher ideas.
1. Know what “news” is. News is not a new shoelace color, a seasonal product launch (i.e. Holiday styles and colorways) or a team photo shoot. News is an innovative technology, signing of a key athlete or announcing a unique branded event your company is hosting. Take yourself out of your brand’s shoes (ha) and honestly ask yourself: “Would anyone else find this interesting/important/unique?” If the answer is Yes, it’s news.
2. Let the media know about your news in a timely and concise fashion. The old “Who, What, When, Where and Why” is pretty much the best guide. Also be sure to plan out your timing; telling someone about an event that is happening tomorrow won’t get you far… Most consumer mags work 3-4 months ahead of time and trades, 1-2. Online has a much quicker turnaround, obviously, but a solid “heads up” will be appreciated by any editor. Some good lead-time with a reminder email sent 48 hours before the event is often the best equation.
3. The editors’ job is to report on what readers want to read, so let them do what they do best. Think of your pitch like a job interview: present your strengths, your best story, then let it go. Follow up is fine, but don’t be the needler—“Why didn’t you run a story about my shoe/deck/photo shoot?” That will quickly get you pushed far down the priority list. Honestly.
4. For product stuff it’s sometimes best to send the gear out first and ask questions later. Address it to an editor and include a quick but polite hand-written note asking for placement. Let them know if it theirs to keep or a sample that needs to be returned. There is no guarantee that this approach will work but a box full of fresh gear is always more appealing than a fuzzy jpeg in the morning email line-up.
5. Build relationships. Just because an editor doesn’t run your story once, doesn’t mean it won’t happen next time. Being the resource who is quick to respond, easy to deal with, and delivers on time will over time pay off the big dividends. Look at it long term—be the guy/girl who the editor wants to reach out to because he knows it will be an easy transaction, not the guy that complains or won’t deliver on his promises. Editors deal with so many flakes over the course of a day that just being courteous and doing what you said you’d do will put you into the top percentile.
6. Plan, plan, plan. The best PR programs plan out many months or even a year ahead of time. Look at what products or events you have coming down the pipe over the next year (or even two!) and build a PR plan around those items. Having your materials and timelines together allows you to have perfect timing—i.e. corresponding your product shipping to stores or athlete competing in the Dew Tour with secured editorial in magazines and online.
7. Editors are always busy and sometimes lazy*. Ask yourself before initiating contact: Am I making this person’s job easier or harder? PR hacks who make editors’ jobs easier are often the ones that get results.
8. Email is the best way to communicate. Feel free to send a friendly follow up if you don’t get a response.
9. If you are pitching a mainstream publication, there are some story lines that are always popular: the young person who follows his passion and starts a successful company; the local company that most people haven’t heard of but that is doing well in a niche industry; stories that take readers into a hard-to-understand yet interesting industry in their back yard.
10. Even big newspapers these days are desperate to build page views online. Many are posting shorter stories on blogs, and the threshold for getting published is much lower. Check out every publications online presence and send emails directly to writers, many of whom are eager to make story quotas.